Project Overview
Worked as a Social Media & College Campus Ambassador for Starry, creating organic, high-quality content that authentically connected with Gen Z college students through relatable storytelling, campus activations, and peer engagement, positioning the brand as a go-to beverage choice.
Strategy
Developed fun, positive, and trend-forward social content tailored to college students, leveraging short-form video, lifestyle imagery, and in-person sampling events to spark excitement.
Objective
Inform and excite peers on campus about STARRY’s benefits, empowering students to make informed purchasing decisions. Ultimate goal was to increase brand awareness with Gen Z consumers on campus.
Video Content
Video Content
Instagram Stories
Night Thirst Event
Lem vs Lime Game Night
Impact & Results
Across 9 organic videos created for STARRY, the content generated the following performance results:
